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Workshops
Thursday 22 may
Day 1: How to use mobility management to decouple economic growth and transport growth?




1a Traffic, environment and growth
Best practice - focusing on decoupling

Chairman: Lars Berggrund, Swedish National Rail Administration, Sweden.

Road charging and parking policy – tools for breaking the link?
Peter Austin, Colin Buchanan, Malcolm Buchanan Partners, UK, Asplan Viak, Norway.

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The socio-economic effects of the metro line “U3” in Vienna evaluated under the European research project TRANSECON
Oliver Roider and Roman Klementschitz, Institute for Transport Studies, University for Bodenkultur, Austria.

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Transports in a sustainable society
Göran Rosenberg, Swedish Road Haulage Association, Sweden.

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1b Monitoring and evaluation
Travel pattern analysis and process feasibility surveys as a basis for mobility management strategy and actions

Chairman: Eric Schreffler, ESTC, USA.

Towards a more qualitative survey-method in green commuter plans; experiences in two case-studies
Vincent Meerschaert, Traject, Belgium.

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Customer driven development of the service landscape - a video based analysis of ordinary and disabled travellers handling the seamless multi-modal door-to-door experience
Per Echeverri, Karlstad University, Service Research Center, Sweden.

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Soft measures affect traffic in Lund - effects from two years' work with a sustainable transport system in Lund
Pernilla Hyllenius, Trivector, Sweden

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1c Interaction between land use and transport planning
Interaction between spatial planning and mobility management

Chairman: Angel Aparicio, Ministry of Environment, Spain.

MM on a district level - impact of car- reduced districts on mobility behaviour
Claudia Nobis, German Aerospace Center, Germany.

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Analysing the demand for different traffic scenarios in inner cities - A useful tool in local planning?
Tomas Svensson, VTI, Sweden.

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Mobility Management through land use management: the Spanish N-III corridor as a good practice example
María Eugenia López Lambas and Andrés Monzón, ETSICCP, Transport Department, Spain

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1d Public transport
How can public transport meet the increased mobility demand?

Chairwoman: Astrid Wilhelm, Austrian Mobility Research, Austria.

"Clever Kids Travel with Public Transport" - An Integrative Marketing Strategy by the Styrian Transport Association
Cosima Pilz, Austrian Mobility Research, Austria.

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Customer satisfaction surveys for public transport companies - greater efficiency through more demand-orientated methods
Werner Brög, Socialdata, Germany.

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Definition of a service at request with driving accompaniment by shared cars in rural environment
Jean Grebert, Renault Research Department, France

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1e Framework conditions
The framework conditions for mobility management in conurbations (cities and other surroundings) and for rural areas

Chairwoman: Barbara Swart, EPOMM, the Netherlands

Possibilities and constraints for Mobility Management in small urban and rural communities
Werner Gronau, University of Paderborn, Germany.

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Green Tonnage - A renewable option for transport of goods
Maria Dalmalm, Danzas ASG Eurocargo AB, Sweden

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Mobility Management in Borlänge
Karin Lundgren, Envia and Johanna Ingre, Stiftelsen Teknikdalen Borlänge, Sweden

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1f Effective partnership
Quality partnerships to generate demand for alternative transport

Chairwoman: Karen Vancluysen, Access, Belgium

The Evolving Role of Transportation Management Associations in North America
Stuart M. Anderson, Association for Commuter Transportation, USA
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Transport demand management new style - from transport demand management to location accessibility
Robert Boot, Ministry of Transport, Transport Research Center, the Netherlands

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Cambridgeshire Travel for Work Partnerships: progress since ECOMM 1998
Mark Webb, Cambridgeshire County Council, UK

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1g The traveller
Services and products for the traveller

Chairman: Hans Kramer, Ministry of Transport, Transport Research Center, the Netherlands

Strong partnership to produce effective services for the traveller: Swiss application in promoting sustainable recrearion traffic
Roberto De Tommasi, Synergo Planung und Projektmanagement, Switzerland

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MobiHarz-project: Integrated mobility management and services for visitors
Patrick Hoenninger, Planersocietät, Germany

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Modernising small railway station infrastructure with the eyes of a passenger: Offering new services after the reorganisation of the former state-owned railway companies
Ludger Strathmann, Agentur BahnStadt Berlin, Germany

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1h Marketing
Key factors in achieving sustainable charge in attitudes and behaviour

Chairman: Lars Haglund, Karlstad University, Sweden

SMART Road User - individual marketing campaign for environmentally sound transports
Päivi Elmkvist, Mobility Centre, Technical Services Department, City of Lund, Sweden

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Odense Bicycle Town - an example of successful promotion of bicycle traffic
Marianne Weinreich, COGITA, Denmark

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Effects on mode choice with individualised marketing (IndiMark) in Göteborg
Caroline Almgren, Västtrafik Göteborgsområdet AB, Sweden

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Friday 23 may
Day 2: Implementation of mobility management in the spatial planning process



2a Links between policy fields
The role of mobility management within the planning process for sustainable development and transport

Chairman: Herbert Kemming, Research Institute for Regional and Urban Development of the Federal State of North Rhine-Westphalia (ILS), Germany

Vision Lundby - exploring the potential of Mobility Management in Göteborg
Lisa Sundell, Traffic and Public Transport Authority, City of Göteborg, Sweden

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The European Air Quality Directive and the new chances for Mobility Management
Marien G Bakker, Agency for Energy and the Environment, the Netherlands and Hans Schmitz, the Information centre for the environment, the Netherlands

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Using GIS to implement mobility management in the planning process
Jessica ter Schure, Trivector, Sweden

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2b New partnerships
The need for new structures, partnerships and interaction for implementation

Chairman: Bert Svensson, Swedish National Road Administration, Sweden

The campaign "YOU-move.nrw" - New partnerships for a youth-oriented and environmentally friendly mobility management
Oscar Reutter, Wuppertal Institute for Climate, Environment and Energy, Germany

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Vi MöTs i Kalmar - a forum for new partnerships and a joint force between the City of Kalmar and the Swedish National Road Association, South-Eastern Region, in the implementation of mobility management
Bo Lindholm, Linda Herrström, City of Kalmar and Krister Wall, Swedish National Road Administration, Sweden

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New Partnerships
Henk van de Hoef, Province of Zuid, Netherlands

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2c Incentives
Driving forces and incentives for implementation

Chairman: Steven Calvert, Nottinghamshire County Council, UK

Alternative implementation strategies for radical transport schemes
Marcus Enoch, Department of Civil and Building Engineering, Loughborough University and Sarah Wixey, Transport Studies Group, University of Westminster, UK

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Can we leave the car at home?
Thomas Krag, Thomas Krag Mobility Advice, Denmark

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Road User Charging - Creating a Supportive Environment for MM
Jo Baker, Transport and Travel Research, UK

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2d Car pooling and car sharing
Flexible work, flexible travel and the new technology

Chairman: Frank Smith, Ministry of the Flemish Community, Belgium

Swedish carpooling service
Birgit Sievers, Lars Pousette, Datessa AB and Stefan Berg, Swedish National Road Administration, Sweden

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SunFleet - a green car when you need one
Per Lanevik, Sun Fleet Carsharing, Sweden

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About the "egg-laying wool-milk-sow " of Car-Sharing : new concepts of integration, partnerships and awareness raising
Michael Glotz-Richter, Free Hanseatic City of Bremen, Germany

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2e Marketing
Key factors in achieving sustainable changes in attitudes and behaviour

Chairman: Marco Viviani, Ökoinstitut, Italy

Breaking habitualisation in choice of transport-mode: traffIQ as a new brand for mobility-information/counselling - using the right moments and be present at the right place
Walter Bien, traffIQ Frankfurt (local public transportation organisation in Frankfurt/Main), Germany

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Targeting mobility management POLICY using market segmentation
Jillian Anable, University of Surrey, UK

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Summary of Three Key Campaigns from the TAPESTRY Project
Alan Lewis, Transport and Travel Research Ltd, Nottingham, UK

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2f Benchmarking
Learning to perform good benchmarking

Chairman: Robert Stussi, Amerlis, Portugal

Cost Effectiveness Benchmarking: Lessons from MOST and U.S. Evaluation Experience
Eric Schreffler, ESTC, USA

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Making Public Transport a Preferred Mode - the role of Benchmarking and Quality Tracking in knowing what customers want and informing Transport Managers of service priorities
Torbjörn Ericsson, TE Marknadskommunikation AB, Sweden and John Porter, Interaction, Ireland

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BYPAD (BicYcle Policy AuDit), a European benchmarking and quality management tool for improving local cycling policy
Tim Asperges, Langzaam Verkeer, Belgium

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2g The MOST experience
Learning to perform good benchmarking

Chairman: Marcel Rommerts, DG Energy and Transport, European Commission

Results from the MOST Practice: schools, hospitals, tourism, development, events, mobility consulting
Astrid Wilhelm, Austrian Mobility Research, Austria

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Monitoring and Evaluation of Mobility Management - Practical Experience with the MOST Toolkit (MOST-MET)
Timo Finke, RWTH Aachen University of Technology, Germany

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How to Improve the Framework Conditions for Mobility Management
Guido Müller, Research Institute for Regional and Urban Development of the Federal State of North Rhine-Westphalia (ILS), Germany and Sarah Wixey, Transport Studies Group, University of Westminster, UK

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