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Project overview and project results


Project SEGMENT Almada - Uni 1st Year Students Duration 2010-07-01 to 2013-02-28
Customer (project initiator) show_help AGENEAL Location Almada
Organisation show_help AGENEAL Total Budget show_help not known
Evaluation Design show_help Control group Target Group show_help 950 persons
Type of Project show_help Single measure(s) Emission effect show_help +6.80 tons of CO2 per year
Links SEGMENT project website
AGENEAL
Project as case study on Eltis.org
Downloads
not available

Overall Project Description show_help

SEGMENT was an Intelligent-Energy-Europe-funded project which tested consumer market segmentation techniques to persuade people to adopt more energy efficient forms of transport.

In September 2011, during European Mobility Week and in the scope of the Project SEGMENT, co-financed by the Programme IEE, AGENEAL designed a Personalized PT Travel Plan action. The action, conducted by FCT/UTL staff, allowed for the definition of PT travel plans for more than 1000 new university students.

Description of the system effects show_help

No description of system effects has been defined for this project.

Lessons Learned show_help

A key aspect of the campaign was the fact that all new students have to register in person. They have to present themselves in the university during a particular week in September. As they have to queu for the registration, the campaign took profit of it and acheived to get to all of them without being intrusive.
Also it is important to say that the first week in university is a key moment for any student, and a campaign such as this is interpreted as a „welcome, we’re here to help you“. Students reactions to the campaign showed a great receptivity.
Replication in other cities imply the existence of a reliable PT route calculator, something most cities do not have yet.

Project measures and effects

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Modal Split show_help
Change of car-users: +0.5%
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  Target (%) Before (%) After (%) Long-term (%)
Car driver 9.75 10.2 (+0.4)
Car passenger 1.95 2 (+0.1)
Walking 21.7 18.2 (-3.5)
Cycling 0.3 0.3
Bus
Train/tram/metro 64.3 67.3 (+3)
Motorcycle/Scooter 2 2
Zero-emissions vehicle

Note: These figures are adjusted according to control/comparison group results.

Mileage Effect show_help
Long-term change of car usage: +18,604 km/year
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  Before (km) After (km) Long-term (km)
Car driver 10 435,338 453,942 (+18,604)
Car passenger 10 87,068 90,788 (+3,721)
Walking 96,891 81,263 (-15,628)
Cycling 4,019 4,019
Bus
Train/tram/metro 1,722,597 1,802,967 (+80,370)
Motorcycle/Scooter 89,300 89,300
Zero-emissions vehicle

Note: These figures are adjusted according to control/comparison group results.

Emission effect show_help
Emission effect (in total): +6.80 tons of CO2 per year
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  tons of CO2 per year
Car driver 3.2
Car passenger 0.3
Walking 0
Cycling 0
Bus 0
Train/tram/metro 3.3
Motorcycle/Scooter 0
Zero-emissions vehicle 0
Total Effect 6.8
Project Promotion Activity show_help
0 occasions
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No Data has been specified here.
Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
Lessons Learned:

A key aspect of the campaign was the fact that all new students have to register in person. They have to present themselves in the university during a particular week in September. As they have to queu for the registration, the campaign took profit of it and acheived to get to all of them without being intrusive.
Also it is important to say that the first week in university is a key moment for any student, and a campaign such as this is interpreted as a „welcome, we’re here to help you“. Students reactions to the campaign showed a great receptivity.
Replication in other cities imply the existence of a reliable PT route calculator, something most cities do not have yet.
Services Provided show_help
 
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No Data has been specified here.
Overall Targets show_help
 
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No Data has been specified here.
External Factors show_help
 
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