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Project overview and project results


Project SEGMENT Gdynia - Campaign for car contemplators Duration 2012-01-02 to 2012-09-28
Customer (project initiator) show_help not available Location Gdynia
Organisation show_help Municipality of Gdynia ZDiZ Total Budget show_help € 5,000
Evaluation Design show_help Control group Target Group show_help 101 persons
Type of Project show_help Single measure(s) Emission effect show_help not available
Links Gdynia road mamagement website
SEGMENT project website
Downloads not available

Overall Project Description show_help

The City of Gdynia created the campaigns for car contemplators to encourage these segments of new employees and parents of children starting new school to remain at their current transport behaviour.
The campaigns are directed to car contemplators of employees starting new job (using public transport in journeys to/from work) and parents of children starting new school (walking children to school and after that going to work by public transport) in order to keep present status quo within modal split in these segments. Aim of the campaigns was to make car contemplators feel good about themselves that they walk/ use public transport, showing at the same time that car is no longer a measure and a symbol of success.

The campaign was implemented in 6 primary schools and in 7 companies in Gdynia.

Description of the system effects show_help

The campaigns for car contemplators carried out in Gdynia have been very well received by the participants. Parents walking children to school and new employees who received coupons to a cafe felt awarded, and the prize for using public transport in everyday trips to work turned out to be a very nice suprise for them. The project being conducted by Gdynia led them to realize that their transport behaviour is an example of good and worthy imitable practice and that they should not feel worse than car users because of using public transport.

Lessons Learned show_help

The campaigns were conducted on a very small group of parents and employees. Interviews carried out with the participants of the campaign revealed that despite of sceptical approach at the beginning of campaign they changed attitudes and became more interested.

Project measures and effects

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Modal Split show_help
Change of car-users: not available
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No modal split data has been specified for this project
Mileage Effect show_help
Long-term change of car usage: not available
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The data of this project is insufficient for calculating the mileage effect.
Emission effect show_help
Emission effect (in total): not available
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The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
4 occasions
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Meetings/verbal information occassions Date Description Number
  2012-04-16 press conference concerning SEGMENT project in the City Hall of the City of Gdynia
  2011-09-15 conference in Gdynia (Poland) - "Promoting sustainable transport and active mobility" 69
Distributed materials (leaflets, brochures etc) Date Description Number
  certificates with thanks for using the public transport, special gifts for public transport users from target groups
Radio/TV spots Date Description Number
  2012-04-17 radio broadcast - material on campaigns within SEGMENT project - national radio station RMF MAXX
Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
Description of reached system effects:

The campaigns for car contemplators carried out in Gdynia have been very well received by the participants. Parents walking children to school and new employees who received coupons to a cafe felt awarded, and the prize for using public transport in everyday trips to work turned out to be a very nice suprise for them. The project being conducted by Gdynia led them to realize that their transport behaviour is an example of good and worthy imitable practice and that they should not feel worse than car users because of using public transport.
Lessons Learned:

The campaigns were conducted on a very small group of parents and employees. Interviews carried out with the participants of the campaign revealed that despite of sceptical approach at the beginning of campaign they changed attitudes and became more interested.
Services Provided show_help
 
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No Data has been specified here.
Overall Targets show_help
 
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No Data has been specified here.
External Factors show_help
 
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