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Project overview and project results


Project SEGMENT Almada - My Bike Book Kit Duration 2011-07-01 to 2013-02-28
Customer (project initiator) show_help AGENEAL Location Almada
Organisation show_help AGENEAL Total Budget show_help not known
Evaluation Design show_help Control group Target Group show_help 440 persons
Type of Project show_help Single measure(s) Emission effect show_help -22.90 tons of CO2 per year
Links SEGMENT project website
AGENEAL
Project as case study on Eltis.org
Downloads Template_for_Eltis_Primary_Schools.doc

Overall Project Description show_help

SEGMENT was an Intelligent-Energy-Europe-funded project which tested consumer market segmentation techniques to persuade people to adopt more energy efficient forms of transport.

In the framework of SEGMENT, AGENEAL and Almada City Council edited an illustrated children’s book and a table board game, that together compose a kit to promote bicycle use in everyday home to school travelling amongst Almada school kids. Book and game were distributed to school children and school actions took place based on the kit.

Description of the system effects show_help

The SEGMENT methodology and it’s application in Almada has been disseminated in workshops and conferences, and several organizations have declared interest in replicate the method in their cities, while others showed high interest in seeing the results of the campaigns evaluations.
The evaluation showed that the effect on cycling was negligible, but that the effect on walking was very positive ( went up from 20% to 27%). The amount of car drivers dropped against the trend of the control group.

Lessons Learned show_help

The development of the table board game revealed itself as a great base for the campaign, as teachers and parents state that kids find the book and the game to be really fun. The activities developed throughout the year based on the bike promotion toolkit book+game resulted in knowledge acquisition and skill development by the children.
Although the process seems to have been a major success, there were a few things that could have been done differently: the game seems to be too long for 4 or more players; playing the game for the second time, players may know already the answers for the questions, which in one hand means they learned but on the other hand take interest away from the game.
The monitoring results are probably not that reliable, as the samples and return percentages were too low to allow for significant results.

Project measures and effects

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Modal Split show_help
Change of car-users: -10%
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  Target (%) Before (%) After (%) Long-term (%)
Car driver 61.41667 53.1 (-8.3)
Car passenger 12.28333 10.6 (-1.7)
Walking 19.7 27.2 (+7.5)
Cycling -1 (-1)
Bus
Train/tram/metro 4 4
Motorcycle/Scooter 2.6 6.1 (+3.5)
Zero-emissions vehicle

Note: These figures are adjusted according to control/comparison group results.

Mileage Effect show_help
Long-term change of car usage: -154,000 km/year
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  Before (km) After (km) Long-term (km)
Car driver 10 1,134,980 980,980 (-154,000)
Car passenger 10 226,996 196,196 (-30,800)
Walking 36,406 50,266 (+13,860)
Cycling -5,544 (-5,544)
Bus
Train/tram/metro 44,352 44,352
Motorcycle/Scooter 48,048 112,728
Zero-emissions vehicle

Note: These figures are adjusted according to control/comparison group results.

Emission effect show_help
Emission effect (in total): -22.90 tons of CO2 per year
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  tons of CO2 per year
Car driver -26.3
Car passenger -2.4
Walking 0
Cycling 0
Bus 0
Train/tram/metro 0
Motorcycle/Scooter 0
Zero-emissions vehicle 0
Total Effect -28.7
Project Promotion Activity show_help
0 occasions
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No Data has been specified here.
Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
Description of reached system effects:

The SEGMENT methodology and it’s application in Almada has been disseminated in workshops and conferences, and several organizations have declared interest in replicate the method in their cities, while others showed high interest in seeing the results of the campaigns evaluations.
The evaluation showed that the effect on cycling was negligible, but that the effect on walking was very positive ( went up from 20% to 27%). The amount of car drivers dropped against the trend of the control group.
Lessons Learned:

The development of the table board game revealed itself as a great base for the campaign, as teachers and parents state that kids find the book and the game to be really fun. The activities developed throughout the year based on the bike promotion toolkit book+game resulted in knowledge acquisition and skill development by the children.
Although the process seems to have been a major success, there were a few things that could have been done differently: the game seems to be too long for 4 or more players; playing the game for the second time, players may know already the answers for the questions, which in one hand means they learned but on the other hand take interest away from the game.
The monitoring results are probably not that reliable, as the samples and return percentages were too low to allow for significant results.
Services Provided show_help
 
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No Data has been specified here.
Overall Targets show_help
 
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External Factors show_help
 
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