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Project overview and project results


Project SEGMENT Almada - New Residents Welcome Kit Duration 2012-01-02 to 2013-02-28
Customer (project initiator) show_help AGENEAL Location Almada
Organisation show_help AGENEAL Total Budget show_help not known
Evaluation Design show_help One group before/after Target Group show_help 600 persons
Type of Project show_help Single measure(s) Emission effect show_help not available
Links Project as case study on Eltis.org
AGENEAL
Guia dos Transportes Públicos de Almada
Downloads not available

Overall Project Description show_help

SEGMENT was an Intelligent-Energy-Europe-funded project which tested consumer market segmentation techniques to persuade people to adopt more energy efficient forms of transport.

In the framework of SEGMENT and inspired by the SEGMENT work done by the City of Munich, AGENEAL and the Almada City Council designed a campaign for the promotion of sustainable mobility amongst new residents of Almada. The core of the campaign was the offer of a Welcome Kit packed with information on the public transports network of Almada.

Description of the system effects show_help

No description of system effects has been defined for this project.

Lessons Learned show_help

The municipality got the adresses of the latest 600 people to start living in Almada and sent them all by courier a stylized cardboard box. Inside there was a welcome letter that framed the campaign and explaigned it’s context. The packadge contained also a PT Guide, information and promotion leaflets, some small gifts and free tickets for all Almada public transports.

Although the campaign development and implementation run smoothly, some problems and constrains were identified.
- Thhe size of the package was too big for most courier boxes, meaning that a large amount of people had to get the package from the post office. As a result, 20% of the packages sent were returned.
- The set up of such a large campaign takes a large amount of time, particularly when it includes publication of schedules and fares of bus networks (120 lines in Almada). This implies that by the time the campaign is ready to be launched, it may happen that some information is already unupdated, so updates need to be done on the fly, just before printing the materials.

Nevertheless, the media response to this campaign was particularly interesting (including TV coverage), probably because the concept had never been tried in Portugal before.

Project measures and effects

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Modal Split show_help
Change of car-users: not available
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No modal split data has been specified for this project
Mileage Effect show_help
Long-term change of car usage: not available
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The data of this project is insufficient for calculating the mileage effect.
Emission effect show_help
Emission effect (in total): not available
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The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
0 occasions
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No Data has been specified here.
Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
Lessons Learned:

The municipality got the adresses of the latest 600 people to start living in Almada and sent them all by courier a stylized cardboard box. Inside there was a welcome letter that framed the campaign and explaigned it’s context. The packadge contained also a PT Guide, information and promotion leaflets, some small gifts and free tickets for all Almada public transports.

Although the campaign development and implementation run smoothly, some problems and constrains were identified.
- Thhe size of the package was too big for most courier boxes, meaning that a large amount of people had to get the package from the post office. As a result, 20% of the packages sent were returned.
- The set up of such a large campaign takes a large amount of time, particularly when it includes publication of schedules and fares of bus networks (120 lines in Almada). This implies that by the time the campaign is ready to be launched, it may happen that some information is already unupdated, so updates need to be done on the fly, just before printing the materials.

Nevertheless, the media response to this campaign was particularly interesting (including TV coverage), probably because the concept had never been tried in Portugal before.
Services Provided show_help
 
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No Data has been specified here.
Overall Targets show_help
 
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No Data has been specified here.
External Factors show_help
 
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No Data has been specified here.