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Project overview and project results


Project 125 jaar spoorlijn Tiel – Arnhem Duration 2008-05-16not available
Customer (project initiator) show_help not available Location Tiel
Organisation show_help not available Total Budget show_help not known
Evaluation Design show_help One group before/after Target Group show_help not available
Type of Project show_help Company mobility plan Emission effect show_help not available
Links not available Downloads not available

Overall Project Description show_help

In the context of '125 years of railway Tiel - Arnhem four marketing campaigns were launched. The actions were held for 125 days, and ran from May 16 to September 16, 2008. On May 16 there was a grand opening in Tiel , where the provincie and ProRail together opened the new guarded parking. Furthermore, it was announced that all stations would be provided with new bicycle shelters ( which are in use at the moment). During the last day of the campain, theather group 'Enge Buren' performed four times in the train.

Description of the system effects show_help

H: Action 1:46% of travelers who used the actionticket during the promotional period indicatet that they are traveling more on the route as a result of the action. For them the trial offer resulted in more or repeated use of the train.

Lessons Learned show_help

No description of lesson(s) learned has been defined for this project.

Project measures and effects

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Modal Split show_help
Change of car-users: not available
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No modal split data has been specified for this project
Mileage Effect show_help
Long-term change of car usage: not available
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The data of this project is insufficient for calculating the mileage effect.
Emission effect show_help
Emission effect (in total): not available
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The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
0 occasions
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Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
Comment on the targets in level B-D:

B: Action 1 :
51.3 % of respondents know that the action has occurred.

/ Actie 1:

51,3% van de geïnterviewden weet dat de actie heeft gelopen.

C: /

D: /
Comment on the targets in level E-G:

E0: Travel more by train / Meer met de trein reizen.

E: Action 2 : 418 readers were given two or four day tickets.
Action 3 : 360 regular customers took advantage of the offer. / Actie 2: 418 lezers kregen twee of vier dagkaarten thuisgestuurd.
Actie 3: 360 vaste klanten maakten gebruik van het aanbod."

F: Action 1 : 78% of these travelers said to have used the actionticket during the promotional period . / Actie 1: 78% van deze reizigers geeft aan de actiepas gebruikt te hebben tijdens de actieperiode.

G: /
Description of reached system effects:

H: Action 1:46% of travelers who used the actionticket during the promotional period indicatet that they are traveling more on the route as a result of the action. For them the trial offer resulted in more or repeated use of the train.
Services Provided show_help
 
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Overall Targets show_help
 
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External Factors show_help
 
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