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Project overview and project results


Project Car sharing Utrecht / Utrecht deelt Duration 2010-09-01 to 2012-12-31
Customer (project initiator) show_help not available Location Utrecht
Organisation show_help municipality of Utrecht, Greenwheels, StudentCar, ConnectCar and myWheels Total Budget show_help not known
Evaluation Design show_help One group before/after Target Group show_help not available
Type of Project show_help Company mobility plan Emission effect show_help not available
Links not available Downloads www_civitas_eu_sites_default_files_documents_Measure_Evaluation_Results_6_2_Car_Sharing.pdf

Overall Project Description show_help

The city of Utrecht wants to encourage the use of sustainable transport and reduce the environmental impact of travel that way improving the quality of public space. One way to achieve this is to reduce the private car ownership and the number of trips. This can be done by promoting car sharing. In Utrecht, this is done by trying to make people more aware of care sharing.

Description of the system effects show_help

No description of system effects has been defined for this project.

Lessons Learned show_help

Perform a context oriented analysis in the earliest stage of the process to indentify focused areas and target groups to address an effective campaign.

Actively involve citizens in the campaign and promote a bottom-up communication process. Car sharing users are relevant actors in promoting Car Sharing in their neighbourhoud and community.

Additionally, the city needs to cooperate with all compagnies to ensure that the marked competition is not negated.

Project measures and effects

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Modal Split show_help
Change of car-users: not available
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No modal split data has been specified for this project
Mileage Effect show_help
Long-term change of car usage: not available
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The data of this project is insufficient for calculating the mileage effect.
Emission effect show_help
Emission effect (in total): not available
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The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
0 occasions
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No Data has been specified here.
Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
Comment on the targets in level B-D:

B: The number of people that know car sharing grew from 30% to 33% for people who knew the campaign. The aim was to increase the number of people that know car sharing by 20%. / Het aantal mensen dat autodelen kent groeide van 30% naar 33% voor mensen die de campagne kenden. Het doel was om dit te vergroten met 20%.

C: /

D: /
Comment on the targets in level E-G:

E0: Share a car instead of using a private car use / autodelen in plaats van een eigen auto gebruiken

"E: The number of members grew by 298 (10%). From these, 39 applied for their membership through the campaign website.
The goal was to increase the number of households that share a car by 400. / Het aantal leden groeide met 298 (10%). Daarvan vroegen 39 hun lidmaatschap aan via de campagne website.
Het doel was om het aantal huishoudens dat autodeelt te laten toenemen met 400."

F: /

G: /
Lessons Learned:

Perform a context oriented analysis in the earliest stage of the process to indentify focused areas and target groups to address an effective campaign.

Actively involve citizens in the campaign and promote a bottom-up communication process. Car sharing users are relevant actors in promoting Car Sharing in their neighbourhoud and community.

Additionally, the city needs to cooperate with all compagnies to ensure that the marked competition is not negated.
Services Provided show_help
 
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No Data has been specified here.
Overall Targets show_help
 
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No Data has been specified here.
External Factors show_help
 
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No Data has been specified here.