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Project overview and project results


Project Segment Campaign Utrecht; new residents / Segment Campagne Utrecht; nieuwe inwoners Duration 2012-04-01 to 2012-09-30
Customer (project initiator) show_help not available Location Utrecht
Organisation show_help SEGMENT projectgroep, Gemeente Utrecht, Inteligent Energy Europe, &Morgen, University of Aberdeen, V Total Budget show_help not known
Evaluation Design show_help One group before/after Target Group show_help 6,649 persons
Type of Project show_help Company mobility plan Emission effect show_help not available
Links not available Downloads not available

Overall Project Description show_help

The SEGMENT campaigns are a package of three campaigns to encourage the use of sustainable forms of transpor by residents and people who work in Utrecht. In this project, segmentation of target groups was chosen, as this may lead to greater effectiveness of interventions .
This campaign will focus on new residents

Description of the system effects show_help

H: - The proportion of car use for work has fallen by 3.6%
- The share of car use for groceries fell by 4.8%
- Car users make a total of 1.5 million kilometers per year with an alternative means of transport or on foot.

Lessons Learned show_help

No description of lesson(s) learned has been defined for this project.

Project measures and effects

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Modal Split show_help
Change of car-users: not available
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No modal split data has been specified for this project
Mileage Effect show_help
Long-term change of car usage: not available
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The data of this project is insufficient for calculating the mileage effect.
Emission effect show_help
Emission effect (in total): not available
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The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
0 occasions
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Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
Comment on the targets in level E-G:

E0: Moving by bike instead of by car / met de fiets in plaats van met de auto verplaatsen

E: /

F: /

G: /
Description of reached system effects:

H: - The proportion of car use for work has fallen by 3.6%
- The share of car use for groceries fell by 4.8%
- Car users make a total of 1.5 million kilometers per year with an alternative means of transport or on foot.
Services Provided show_help
 
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No Data has been specified here.
Overall Targets show_help
 
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No Data has been specified here.
External Factors show_help
 
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No Data has been specified here.