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Project overview and project results


Project Tramcampagne RET Duration 2013-01-01 to 2013-12-31
Customer (project initiator) show_help not available Location Rotterdam
Organisation show_help RET Total Budget show_help not known
Evaluation Design show_help One group before/after Target Group show_help not available
Type of Project show_help Company mobility plan Emission effect show_help not available
Links not available Downloads not available

Overall Project Description show_help

RET has set up a tram campaign because it has been commissioned to obtain more income out of travelers. The (image) campaign was not just about changing the behavior of travelers, but also for the conduct of its own staff. The campaign consisted of two parts: teaser campaign and the 'revelation'.

Description of the system effects show_help

No description of system effects has been defined for this project.

Lessons Learned show_help

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Project measures and effects

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Modal Split show_help
Change of car-users: not available
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No modal split data has been specified for this project
Mileage Effect show_help
Long-term change of car usage: not available
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The data of this project is insufficient for calculating the mileage effect.
Emission effect show_help
Emission effect (in total): not available
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The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
0 occasions
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Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
B. Awareness 400000 %
Comment on the targets in level B-D:

B: 400,000 non-travelers do know the campaign / 400.000 niet-reizigers kennen de campagne

C: /

D: /
Comment on the targets in level E-G:

E0: travel by tram instead of other means of transport / met de tram reizen in plaats van een ander vervoermiddel

E: /

F: 117000 travelers have indicated that they have made a journey by tram they would otherwise.have not made by public transport.
29% say to take into consideration the use of public transport / 117000 reizigers hebben aangegeven dat ze door de campagne een reis hebben gemaakt die ze anders niet met ov gemaakt zouden hebben.
29% zegt het reizen met de RET in overweging te nemen.
Services Provided show_help
 
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Overall Targets show_help
 
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External Factors show_help
 
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