Benchmark

Back to search

Project overview and project results


Project Segment Campagne Utrecht; ouders met schoolgaande kinderen Duration 2012-04-01 to 2012-09-30
Customer (project initiator) show_help not available Location Utrecht
Organisation show_help SEGMENT projectgroep, Gemeente Utrecht, Inteligent Energy Europe, &Morgen, University of Aberdeen, V Total Budget show_help not known
Evaluation Design show_help One group before/after Target Group show_help 2,030 persons
Type of Project show_help Company mobility plan Emission effect show_help not available
Links not available Downloads not available

Overall Project Description show_help

The SEGMENT campaigns are a package of three campaigns to residents and people who work to encourage the use of sustainable forms of transport. Often used in Utrecht was chosen in this project for segmentation of target groups, as this may lead to greater effectiveness of interventions .
This campaign is focused on parents with school-age children.

Description of the system effects show_help

H: - Parents who have seen the campaign go 4.6% less by car
- Increase number of cyclists among target: 11%
- Motorists make a total of over 300,000 miles per year with an alternative means of transport or on foot

Lessons Learned show_help

No description of lesson(s) learned has been defined for this project.

Project measures and effects

Show all details
Modal Split show_help
Change of car-users: not available
Show details
No modal split data has been specified for this project
Mileage Effect show_help
Long-term change of car usage: not available
Show details
The data of this project is insufficient for calculating the mileage effect.
Emission effect show_help
Emission effect (in total): not available
Show details
The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
0 occasions
Show details
No Data has been specified here.
Services, Mobility Options and Effects show_help
 
Show details
  Number of people Target Group
Comment on the targets in level E-G:

E0: by bike instead of by car to school / met de fiets in plaats van met de auto naar school

E: /

F: /

G: /
Description of reached system effects:

H: - Parents who have seen the campaign go 4.6% less by car
- Increase number of cyclists among target: 11%
- Motorists make a total of over 300,000 miles per year with an alternative means of transport or on foot
Services Provided show_help
 
Show details
No Data has been specified here.
Overall Targets show_help
 
Show details
No Data has been specified here.
External Factors show_help
 
Show details
No Data has been specified here.