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Project overview and project results


Project Personal travel advice neighbourhoods/ Persoonlijk reisadvies bewoners Duration 2015-01-01 to 2014-12-31
Customer (project initiator) show_help filed by R. vd Werken (sumoplatform@gmail.com) Location Utrecht
Organisation show_help Rijkswaterstaat, the city of Utrecht and the U15 with St. Antonius Hospital and Capgemini. Total Budget show_help not known
Evaluation Design show_help One group before/after Target Group show_help 540 persons
Type of Project show_help Company mobility plan Emission effect show_help not available
Links not available Downloads RWS-_2710411-v1-Eindrapportage_Pilot_Persoonlijk_Reisadvies_op_Maat_PROM_perceel_B_Wijken_Vleuten_en_De_Meern_SOAB.pdf

Overall Project Description show_help

In 2014 a pilot was carried out for Personal Tailord Travel Advice (PROM) in three different lots. Namely businesses, neighborhoods and public attractions. The measure Personally Tailored Travel Advice includes individual advice
tailored to working and living conditions and preferences of the traveler. The advice takes away choice stress and other barriers to mobility choices. With the personal element commitment arises to the traveler to change travel behavior.

Description of the system effects show_help

H: During the two action the responce group tried to replace/prevent in total approximately 2,500 car kilometers.
About 290 car trips are replaced, of which about 95 partially cross the highway. These consist of:
100 morning rides 48 evening rush rides 139 other rides.

3 months after the week of action, the picture is as follows:
17,250 car kilometers were replaced / prevented by 29 participants.
Approximately 12,000 kilometers of them concerns rides that went largely through the national highway.
Most of these rides that have been replaced (76%) are always in the (wide) morning and (wide) evening rush hours, 58% of all trips are in the real rush hour.
These are:
20 (almost) daily rides 48 (almost) weekly rides 28 rides that have been replaced several times. The following are their peak trips: 6 (almost) daily rides, 14 (almost) weekly rides, 12 rides that have been replaced several times.
This corresponds to approximately 45 rush hour avoidances a week.

Lessons Learned show_help

No description of lesson(s) learned has been defined for this project.

Project measures and effects

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Modal Split show_help
Change of car-users: not available
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No modal split data has been specified for this project
Mileage Effect show_help
Long-term change of car usage: not available
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The data of this project is insufficient for calculating the mileage effect.
Emission effect show_help
Emission effect (in total): not available
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The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
0 occasions
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No Data has been specified here.
Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
C. Usage 69 13%
Comment on the targets in level B-D:

B: /

C: 69 people were interested in the offer (13%) / 69 personen hadden interesse in het aanbod (13%)

D: /
E. Acceptance 54 10%
F. Take up of mobility options offered 44 8%
Comment on the targets in level E-G:

E0: for short trips during rush hour do not use the car, but alternatives such as public transport, the (electric) bike / moped, telecommuting etc. / voor korte verplaatsingen in de spitsen geen gebruik maken van de auto, maar van alternatieven zoals openbaar vervoer, de (elektrische) fiets/bromfiets, thuiswerken etc.

E: Based on the conducted initial interviews (kitchen table conversations) eventually 54 participants pledged to effectively replace car trips during the two weeks of action. / Op basis van de gevoerde intakegesprekken (keukentafelgesprekken) hebben uiteindelijk 54 deelnemers toegezegd tijdens de twee actieweken ook daadwerkelijk autoritten te vervangen.

F: 46 participants of which 44 (8%) have completed the posttests / 46 deelnemers waarvan 44 (8%) de nametingen hebben ingevuld

G: 84% is satisfied about the offer / 84% uitgeprobeerde aanbod is men tevreden over
H. Long-term attitudes and behaviour 29 5%
Description of reached system effects:

H: During the two action the responce group tried to replace/prevent in total approximately 2,500 car kilometers.
About 290 car trips are replaced, of which about 95 partially cross the highway. These consist of:
100 morning rides 48 evening rush rides 139 other rides.

3 months after the week of action, the picture is as follows:
17,250 car kilometers were replaced / prevented by 29 participants.
Approximately 12,000 kilometers of them concerns rides that went largely through the national highway.
Most of these rides that have been replaced (76%) are always in the (wide) morning and (wide) evening rush hours, 58% of all trips are in the real rush hour.
These are:
20 (almost) daily rides 48 (almost) weekly rides 28 rides that have been replaced several times. The following are their peak trips: 6 (almost) daily rides, 14 (almost) weekly rides, 12 rides that have been replaced several times.
This corresponds to approximately 45 rush hour avoidances a week.
Services Provided show_help
 
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No Data has been specified here.
Overall Targets show_help
 
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No Data has been specified here.
External Factors show_help
 
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No Data has been specified here.