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Project overview and project results


Project Duurzame spitsmijdingen Maastricht Duration 2014-01-01not available
Customer (project initiator) show_help not available Location Maastricht
Organisation show_help Maastricht Bereikbaar, bedrijventerrein Randwyck, industrieterrein Beatrixhaven Total Budget show_help not known
Evaluation Design show_help One group before/after Target Group show_help not available
Type of Project show_help Company mobility plan Emission effect show_help not available
Links not available Downloads cvs14_052.pdf

Overall Project Description show_help

Description of the system effects show_help

H: Sustainable peak avoidances are achievable That also depends on the situation,
18% to 38% of the number of peak travel can be avoided. / Duurzame spitsmijdingen zijn te halen. Dat is, ook afhankelijk van de situatie,
18% tot 38% van het aantal spitsverplaatsingen.

Lessons Learned show_help

Lesson 1: (sustainable) peak period avoidance achievement is possible. We now know that it is possible with ongoing activities (free public transport and free use of an e-bike) 55% to 68% to achieve peak period avoidance and durable 18% to 38% peak period avoidance.

Lesson 2: Survey responses are roughly a slight overestimation. A comparison shows that the specified avoidances seem reasonable on the measured avoidances.

Lesson 3: sustainable change agents were partly already planning to test new behavior, partly because they have discovered the alternative action.

Lesson 4: campaign by covenant partners works well thanks to brand recognition, a wide range and good dissemination campaign materials.

Lesson 5: campaign among non-covenant partners is possible but requires more time investment. The name awareness and demand will also grow.

Lesson 6: campaign in surrounding residential areas can be a good way BB2 to achieve more peak period avoidance. Especially when the offer was not 'used up'.

Lesson 7: supporting actions to the audience to catch transport to and public transport are a crucial part to participate. Unburdening is the key word.

Lesson 8: keep your audience in mind sharp. Is an e-bikes suitable for all people? Does public transport ride at the right time? Is the action interesting for the audience?

Lesson 9: think about the phase behavior in which people find themselves. Do they know the product anyway? Are they themselves already working on a possible change in behavior or do they still need to be persuaded? Some people just need to be still perpetuated existing good behavior. Explore your audience and discover what stage of behavior they are and adjust the action on the stage.

Project measures and effects

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Modal Split show_help
Change of car-users: not available
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No modal split data has been specified for this project
Mileage Effect show_help
Long-term change of car usage: not available
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The data of this project is insufficient for calculating the mileage effect.
Emission effect show_help
Emission effect (in total): not available
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The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
0 occasions
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Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
Comment on the targets in level B-D:

B: All employees at exit 55 are approached through the employer. Up to 300 people could participate.

At Exit 1 75% of employers (total 200 companies) have promoted the actions. / Bij afrit 55 zijn via de werkgever alle werknemers benaderd. Er konden maximaal 300 mensen meedoen.

Bij afrit 1 geeft 75% van de werkgevers (totaal 200 bedrijven) aan de acties te hebben gepromoot."

"C: At exit 55, we see mostly non-participating colleagues who are really car-minded.

At Exit 1 conditions are involved which ensure that people can not take part in the action. / Bij afrit 55 zien we overwegend dat niet-deelnemende collega’s echt autominded zijn.

Bij afrit 1 spelen ook omstandigheden mee die ervoor zorgen dat mensen niet deel kunnen nemen aan de acties.

D: /
Comment on the targets in level E-G:

E0: Not to drive by car during the morning rush hour / Tijdens de ochtendspits niet met de auto rijden

E: At exit 55 284 people have participated: 76 on the e-bike action and 208 on the OV card action.

At Exit 1 48 people participated: 10 on the e-bike action and 38 on the OV card action. / Bij afrit 55 hebben 284 mensen meegedaan: 76 aan de e-bike actie en 208 aan de OV kaart actie.

Bij afrit 1 hebben 48 mensen meegedaan: 10 aan de e-bike actie en 38 aan de OV kaart actie."

"F: During the closure at exit 55 134 of the 198 were shunned morning peak journeys (68% of the total). The vast majority of rush hour journeys and -mijdingen made by the participants of the OV-action.

At Exit 1 55% of morning rush hour trips are avoided during the closure of the exit. We see, like at Exit 55, the OV'ers avoid more morning peak journeys than the e-bikers. There are also more participants in the OV then the e-bike action. / Tijdens de afsluiting bij afrit 55 werden 134 van de 198 ochtendspitsritten gemeden (68% van het totaal). Het overgrote deel van de spitsritten en –mijdingen wordt gemaakt door de deelnemers aan de OV-actie.

Bij afrit 1 worden 55% van de ochtendspitsritten gemeden tijdens de afsluiting van de afrit. We zien, net als bij afrit 55, dat de OV’ers meer ochtendspitsritten mijden dan de e-bikers. Er zijn dan ook meer deelnemers aan de OV- dan aan de e-bike actie."

G: The interviews revealed that the participants were largely satisfied with the actions. For participants prevailed unanimous satisfaction with the offer. Some at Exit 1 were especially pleased because the offer was free, which saves a month in travel expenses. These participants have a travel allowance which is not enough for their expenses. Therefore, they do like to participate in such actions. Participant were also pleased with the fact that the action had no 'brackets', participants were not obligated to do anything. / Uit de interviews is gebleken dat de deelnemers goeddeels tevreden waren over de acties. Bij deelnemers heerste een unanieme tevredenheid over het aanbod. Enkelen bij afrit 1 waren vooral blij omdat het aanbod gratis was, dat scheelt een maand aan reiskosten. Deze deelnemers hebben een reiskostenvergoeding die niet volstaat voor hun kosten. Daarom doen ze graag mee aan dit soort acties. Deelnemer waren ook verguld met het feit dat de actie geen ‘haakjes’ had: deelnemers werden nergens toe verplicht.
Description of reached system effects:

H: Sustainable peak avoidances are achievable That also depends on the situation,
18% to 38% of the number of peak travel can be avoided. / Duurzame spitsmijdingen zijn te halen. Dat is, ook afhankelijk van de situatie,
18% tot 38% van het aantal spitsverplaatsingen.
Lessons Learned:

Lesson 1: (sustainable) peak period avoidance achievement is possible. We now know that it is possible with ongoing activities (free public transport and free use of an e-bike) 55% to 68% to achieve peak period avoidance and durable 18% to 38% peak period avoidance.

Lesson 2: Survey responses are roughly a slight overestimation. A comparison shows that the specified avoidances seem reasonable on the measured avoidances.

Lesson 3: sustainable change agents were partly already planning to test new behavior, partly because they have discovered the alternative action.

Lesson 4: campaign by covenant partners works well thanks to brand recognition, a wide range and good dissemination campaign materials.

Lesson 5: campaign among non-covenant partners is possible but requires more time investment. The name awareness and demand will also grow.

Lesson 6: campaign in surrounding residential areas can be a good way BB2 to achieve more peak period avoidance. Especially when the offer was not 'used up'.

Lesson 7: supporting actions to the audience to catch transport to and public transport are a crucial part to participate. Unburdening is the key word.

Lesson 8: keep your audience in mind sharp. Is an e-bikes suitable for all people? Does public transport ride at the right time? Is the action interesting for the audience?

Lesson 9: think about the phase behavior in which people find themselves. Do they know the product anyway? Are they themselves already working on a possible change in behavior or do they still need to be persuaded? Some people just need to be still perpetuated existing good behavior. Explore your audience and discover what stage of behavior they are and adjust the action on the stage.
Services Provided show_help
 
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Overall Targets show_help
 
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External Factors show_help
 
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