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Project overview and project results


Project Campagne Zeker met de bus 2.0/ Campaign Certainly with the bus 2.0 Duration 2013-10-25 to 2013-12-15
Customer (project initiator) show_help Provincies Noord-Holland, Utrecht en Noord-Brabant Location Almere, Utrecht, Blaricum,Muiden, Amsterdam, Breda
Organisation show_help Provincies Noord-Holland, Utrecht en Noord-Brabant Total Budget show_help € 10,500,000
Evaluation Design show_help One group before/after Target Group show_help 2,400,000 persons
Type of Project show_help Single measure(s) Emission effect show_help -81,894.70 tons of CO2 per year
Links http://www.zekermetdebus.nl
Downloads zeker_met_de_bus_evaluatierapport.pdf
zeker-met-de-bus-nl_bijlage.pdf
tussenevaluatie-van-de-landelijke-pilot-snelwegbussen.pdf

Overall Project Description show_help

Pilot project with express buses on motor ways with the aim to relieve congestion. The project includes a campaign called 'Zeker met de bus' (Of course/ reliable with the bus). The project involves 3 routes across 3 congested motorways:

1) Almere-Blaricum-Utrecht Uithof (A27 corridor, bus 150)
2) Blaricum-Muiden-Amsterdam Amstel (A1 corridor, bus 320)
3) Breda-Oosterhout-Utrecht Central- Utrecht Uithof (A27 corridor, bus 400/401)

The 2.0 campaign was the second out of four campaigns held within the project.

Description of the system effects show_help

H: During the project the participants made 34% less car trips. 13% makes use of the follow up offer by the PT company.

Lessons Learned show_help

It takes time for new mobility services to be discovered by the public.
Since the buses use the emergency lane, they are a bit faster than cars. More important is that travel times or more reliable.
The try out tickets help people to get used to a new way of traveling.
A follow up offer is required to let people change in a permanent way.
25% of the participants were hardly acquainted with using public transport.

Project measures and effects

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Modal Split show_help
Change of car-users: -14%
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  Target (%) Before (%) After (%) Long-term (%)
Car driver 50.8 39.2 (-11.7)
Car passenger 10.2 7.8 (-2.3)
Walking
Cycling
Bus 8 17 (+9)
Train/tram/metro 23 25 (+2)
Motorcycle/Scooter
Zero-emissions vehicle 8 11 (+3)
Mileage Effect show_help
Long-term change of car usage: -772,799,558 km/year
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  Before (km) After (km) Long-term (km)
Car driver 46 3,367,199,779 2,594,400,221 (-772,799,558)
Car passenger 46 673,440,221 518,879,779 (-154,560,442)
Walking
Cycling
Bus 529,920,000 1,126,080,000 (+596,160,000)
Train/tram/metro 1,523,520,000 1,656,000,000 (+132,480,000)
Motorcycle/Scooter
Zero-emissions vehicle 115,200,000 158,400,000 (+43,200,000)
Emission effect show_help
Emission effect (in total): -81,894.70 tons of CO2 per year
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  tons of CO2 per year
Car driver -137558.3
Car passenger -16538
Walking 0
Cycling 0
Bus 59616
Train/tram/metro 12585.6
Motorcycle/Scooter 0
Zero-emissions vehicle 0
Total Effect -81894.7

Note: These figures are adjusted according to control/comparison group results.

Project Promotion Activity show_help
4 occasions
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Distributed materials (leaflets, brochures etc) Date Description Number
  Direct mail to 691 employers which ask to attend staff about the campaign
Advertisements in internal and external media Date Description Number
  4 advedisements in local newspapers Almere - 't Gooi 193486
  4 advedisements in local newspapers Breda 144462
Other Date Description Number
  Billboardcar drove across the motorways for 5 days.
Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
C. Usage 2411 0%
Comment on the targets in level B-D:

C. 2411 unique visitors of the campaign website between 1 sept 2013 - 31 dec 2013 // 2411 unieke bezoekers op de campagnesite tussen 1 sept - 31 dec. 2013
E. Acceptance 471 0%
Comment on the targets in level E-G:

E: 471 people join the campagne and try out the buses. Before, 271 (58%) travelled by car, 59 (13%) by train, 141 (30%) combined car and PT
G: satisfaction with the bus service: Almere-Utrecht: 7,6; Blaricum-Amsterdam: 7,8; Breda/Oosterhout - Utrecht: 7,6
H. Long-term attitudes and behaviour 61 0%
Description of reached system effects:

H: During the project the participants made 34% less car trips. 13% makes use of the follow up offer by the PT company.
Lessons Learned:

It takes time for new mobility services to be discovered by the public.
Since the buses use the emergency lane, they are a bit faster than cars. More important is that travel times or more reliable.
The try out tickets help people to get used to a new way of traveling.
A follow up offer is required to let people change in a permanent way.
25% of the participants were hardly acquainted with using public transport.
Services Provided show_help
 
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No Data has been specified here.
Overall Targets show_help
 
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No Data has been specified here.
External Factors show_help
 
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No Data has been specified here.