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Project overview and project results


Project BB Maastricht Bereikbaar werkgeversaanpak/ Maastricht Accessible workplace travel planning Duration 2012-01-01 to 2014-12-31
Customer (project initiator) show_help Maastricht Bereikbaar Location Maastricht
Organisation show_help Maastricht Bereikbaar Total Budget show_help € 4,700,000
Evaluation Design show_help One group before/after Target Group show_help 10,000 persons
Type of Project show_help Regional mobility plan Emission effect show_help not available
Links Website Maastricht Bereikbaar
Beter Benutten Program
Paper about the evaluation (Dutch)
Downloads final_evaluation_bb10.pdf
20160519_ECOMM_DEF0.pptx
Comon_Choose_smart0.pptx

Overall Project Description show_help

Maastricht Bereikbaar has been founded because of the construction of a tunnel for the A2 motorway, which before ran straight through the city. The aim was to guarantee the accessibility of the city during the construction period. The scheme was part of Beter Benutten and had to catch up the autonomous growth of car traffic on 5 prioritized corridors. An integral set of measures has been developed which had to result in structural behaviour change. The main target group exists of employees working at covenant partners. Besides, other target groups have been approached, like visitors of the touristic heart of the vibrant city of Maastricht.

Description of the system effects show_help

1.160 rush hour avoidances (december 2014)

Lessons Learned show_help

Breaking habitual behaviours of car drivers takes time. Changing behaviours requires a step by step approach: first a trial offer, next a follow up offer, focused on the motivations of participants. It also requires a good timing. Maastricht developed a 10-step approach which is applied in many Dutch regions nowadays.

Project measures and effects

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Modal Split show_help
Change of car-users: not available
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No modal split data has been specified for this project
Mileage Effect show_help
Long-term change of car usage: not available
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The data of this project is insufficient for calculating the mileage effect.
Emission effect show_help
Emission effect (in total): not available
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The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
0 occasions
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No Data has been specified here.
Services, Mobility Options and Effects show_help
 
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  Number of people Target Group
B. Awareness 7000 70%
Comment on the targets in level B-D:

B: 2320 know cycling/pedelec campaign, 1100 know PT campaign, 1300 know teleworking campaign, 40 know carpool campaign. All projects: 7.000 are known with one ore more actions.

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B: 2320 bekend met (e)-fiets campagne, 1100 bekend met OV-campagne, 1300 bekend met slim-werken campagne, 40 bekend met carpoolcampagne. Alle projecten: 700 zijn bekend met een of meer acties.
E. Acceptance 1997 20%
Comment on the targets in level E-G:

E: 686 take part in cycling campaign, 222 take part in PT campaign, 1080 take part in teleworking campaign, 8 take part in carpooling campaign. All projects: 1997 participants.

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E: 686 doen mee met fietscampagne, 222 doen mee met OV-campagne, 1080 doen mee met slim werken campagne, 8 doen mee met carpoolcampagne: Alle projecten: 1997 deelnemers.
Description of reached system effects:

1.160 rush hour avoidances (december 2014)
Lessons Learned:

Breaking habitual behaviours of car drivers takes time. Changing behaviours requires a step by step approach: first a trial offer, next a follow up offer, focused on the motivations of participants. It also requires a good timing. Maastricht developed a 10-step approach which is applied in many Dutch regions nowadays.
Services Provided show_help
 
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No Data has been specified here.
Overall Targets show_help
 
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No Data has been specified here.
External Factors show_help
 
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No Data has been specified here.