Benchmark

Back to search

Project overview and project results


Project Campagne Zeker met de bus 4.0/ Campaign Certainly with the bus 4.0 Duration 2015-10-01 to 2015-12-31
Customer (project initiator) show_help not available Location Almere, Utrecht, Blaricum, Muiden, Amsterdam, Bred
Organisation show_help Provincies Noord-Holland, Utrecht en Noord-Brabant Total Budget show_help not known
Evaluation Design show_help One group before/after Target Group show_help 2,400,000 persons
Type of Project show_help Regional mobility plan Emission effect show_help not available
Links http://www.zekermetdebus.nl
Downloads eindrapport_landelijke_pilot_snelbus.pdf

Overall Project Description show_help

Pilot project with express buses on motor ways with the aim to relieve congestion. The project includes a campaign called 'Zeker met de bus' (Of course/ reliable with the bus). The project involves 3 routes across 3 congested motorways:

1) Almere-Blaricum-Utrecht Uithof (A27 corridor, bus 150)
2) Blaricum-Muiden-Amsterdam Amstel (A1 corridor, bus 320)
3) Breda-Oosterhout-Utrecht Central- Utrecht Uithof (A27 corridor, bus 400/401)

The 4.0 campaign was the fourth and final campaign of this project.

Description of the system effects show_help

H: 29% reduction of car trips during the project. 27% makes use of the follow up offer by the PT company.
The indicated impact on the increase of bus patronage is 5,3% (bus 400/401/287), 1,3% (bus 150) and 0,8% (bus 320).

Lessons Learned show_help

- Most car drivers are unfamiliair with the concept of highway buses. The project saw an increase of awareness. This proces needs continuous attention.
- Thee test tickets are an effective teaser. About half of the tickets is used.
- The product awareness of the buses has increased, so has the use of the buses.
- It's possible to reach car drivers with a personalised approach and create interest in this travel alternative.

Project measures and effects

Show all details
Modal Split show_help
Change of car-users: not available
Show details
No modal split data has been specified for this project
Mileage Effect show_help
Long-term change of car usage: not available
Show details
The data of this project is insufficient for calculating the mileage effect.
Emission effect show_help
Emission effect (in total): not available
Show details
The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
0 occasions
Show details
No Data has been specified here.
Services, Mobility Options and Effects show_help
 
Show details
  Number of people Target Group
C. Usage 9800 0%
Comment on the targets in level B-D:

C: 9680 unique visitors of the campaign website between 1 oct. 2015 and 31 dec. 2015
//
C: 9680 unieke bezoekers van de website tussen 1 okt. 2015 en 31 dec. 2015
E. Acceptance 2099 0%
Comment on the targets in level E-G:

E: 2247 request for the test tickets of which 2099 are accepted.

//
E: 2247 vragen de probeerkaartjes aan waarvan 2099 zijn toegelaten.

G: satisfaction with the bus service: Amere-Utrecht: 6,8; Blaricum-Amsterdam: 7,2; Breda/Oosterhout-Utrecht: 7,8
H. Long-term attitudes and behaviour 566 0%
Description of reached system effects:

H: 29% reduction of car trips during the project. 27% makes use of the follow up offer by the PT company.
The indicated impact on the increase of bus patronage is 5,3% (bus 400/401/287), 1,3% (bus 150) and 0,8% (bus 320).
Lessons Learned:

- Most car drivers are unfamiliair with the concept of highway buses. The project saw an increase of awareness. This proces needs continuous attention.
- Thee test tickets are an effective teaser. About half of the tickets is used.
- The product awareness of the buses has increased, so has the use of the buses.
- It's possible to reach car drivers with a personalised approach and create interest in this travel alternative.
Services Provided show_help
 
Show details
No Data has been specified here.
Overall Targets show_help
 
Show details
No Data has been specified here.
External Factors show_help
 
Show details
No Data has been specified here.