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Project overview and project results


Project Smarter Travel Sutton Duration 2006-09-01 to 2009-09-01
Customer (project initiator) show_help London Borough of Sutton Location London Sutton
Organisation show_help London Borough of Sutton Total Budget show_help € 4,000,000
Evaluation Design show_help One group before/after Target Group show_help 180,000 persons
Type of Project show_help Urban area mobility plan Emission effect show_help -2,238.60 tons of CO2 per year
Links Smarter Travel Sutton Downloads
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Overall Project Description show_help

A three-year programme of multiple measures in the London Borough of Sutton. The objective was to test whether it was possible to influence the travel habits of a population by using social marketing and travel planning techniques. It was a partnership programme with Transport for Londonand the London Borough of Sutton. It included the following measures:

● Travel planning for large employers
● Two travel plan networks for geographically distinct business and retail areas.
● Travel planning in every school
● Personal travel information and incentives (direct marketing) offered to every household and through medical professionals to patients and through junior sports leagues
● Targeted direct marketing campaigns
● Borough-wide advertising campaigns, delivered in bursts
● Incentive and reward promotions
● Promotions in schools and workplaces
● Major festivals, events and a touring roadshow
● A car club
● Additional on street cycle parking
● Additional cycle training

Description of the system effects show_help

No description of system effects has been defined for this project.

Lessons Learned show_help

No description of lesson(s) learned has been defined for this project.

Project measures and effects

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Modal Split show_help
Change of car-users: -6%
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  Target (%) Before (%) After (%) Long-term (%)
Car driver 46 44 (-2)
Car passenger 12 8 (-4)
Walking 19 22 (+3)
Cycling 1 2 (+1)
Bus 10 11 (+1)
Train/tram/metro 11 11
Motorcycle/Scooter 1 2 (+1)
Zero-emissions vehicle
Mileage Effect show_help
Long-term change of car usage: -8,460,000 km/year
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  Before (km) After (km) Long-term (km)
Car driver 5 194,580,000 186,120,000 (-8,460,000)
Car passenger 5 50,760,000 33,840,000 (-16,920,000)
Walking 16,074,000 18,612,000 (+2,538,000)
Cycling 2,538,000 5,076,000 (+2,538,000)
Bus 25,380,000 27,918,000 (+2,538,000)
Train/tram/metro 130,284,000 130,284,000
Motorcycle/Scooter 4,230,000 8,460,000 (+4,230,000)
Zero-emissions vehicle
Emission effect show_help
Emission effect (in total): -2,238.60 tons of CO2 per year
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The data of this project is insufficient for calculating the emission effect.
Project Promotion Activity show_help
0 occasions
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Services, Mobility Options and Effects show_help
 
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Services Provided show_help
 
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Overall Targets show_help
 
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External Factors show_help
 
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