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This e-update will focus on mobility management for schools.

Schools are important traffic generators. School traffic is also about peak traffic. Because children are one of the most vulnerable traffic users, parents often drive them to school by car, although distances are rather short (compared to commuter traffic).
In school traffic we often face triple challenges: how to make it more safe (parent's first concern), free children from the back-bench and give them the opportunity to 'get around' independently and become healthier.

MM in schools is not only about changing the way we travel to school and make smarter choices, it also changes the awareness of children, parents and the general public with regard to the way we travel and thus promotes walking, cycling, bus use and carsharing.


European Project CONNECT

The EU-project is supported by Intelligent Energy Europe and focuses on developing and disseminating excellent mobility management measures for young people. The project transfers good practise from Belgium, the Netherlands and Austria to other countries. Two best practice measures - the Traffic Snake Game for primary schools and the ECO-TRIPPER video campaign for secondary schools, targeting young children to stimulate eco-friendly trips in their direct environment with own campaigns, - will be carried out within CONNECT.
The Traffic Snake Game (TSG) is a fun campaign and game that inspires young children (and their parents) to get to school in an eco-friendly, safe and healthy way. It is a one-week campaign that can be played twice within one year (start of implementation was spring-time 2008). The main success factor of the TSG is that each school and each class set their own targets, to cut down on a certain number of car journeys and to walk and cycle to school instead, and that it is simple and easy to play. Tens of thousands of pupils have already participated.

The TSG will also be analysed in the project MAX-SUCCESS. The main question that will be examined here is: 'Can educational activities in combination with travel awareness campaigns overcome cultural barriers, e.g. mobility education for young children in schools?'


Projects of Sustrans - United Kingdom

Sustrans, an organisation in the UK aiming to increase sustainable travel has carried out many projects that involve schools (such as Bikeit, Links to School and Save Routes to School). They also run a free national schools information service, aimed at supporting schools, parents, pupils, local authorities and all those interested in school travel initiatives. Besides this, they also provide a free information service to disseminate best practice to those working on school travel initiatives.
For the project "Save Routes to School" they have published a novel newsletter for and by young people. Read "Tracks" here.


Beauty and the Bike:
cycling project for adolescent girls - city of Exeter, UK

Getting teenage girls back on their bikes by showing them that you can look and feel good while cycling, is the aim of the project being introduced in March 2007 by Sustrans and the Body Shop at several schools in the city of Exeter (UK). The aim of the "Beauty and the bike" project is to provide a series of prestigious (and fun) sessions for secondary school girls to help overcome the negative images they have of cycling and to inspire and to empower them to cycle to school.
Further, the UK introduced the ambitious aim to have a mobility plan for every school by 2009.


Toolkit Traffic Education - the Netherlands

In The Netherlands KpVV developed a toolkit for traffic education (in Dutch only).
This toolkit gives an overview on available tools in the field of education. People can search educational activities by target groups, attainment goals or in alphabetical order. The toolkit helps to improve the quality of traffic education. It is meant for governments working with education but also for schools and educational services.
In the category 4-12 year-olds, there is for example KANS (Dutch for Chance, acronym for Children Different To School). KANS provides a guide which helps groups of parents to teach their children as early as possible to travel to school independently and in a safe way. KANS aims at: a safe and convenient school environment, priority for children and parents who walk or bike to school, less individual car use and continuous attention for bringing and picking up children to school. For more information click here (Dutch only)


Mobility Management starts in kindergartens - Project Life Cycle

Life Cycle is a European project for the Public Health Executive Agency with the objective to change our increasingly sedentary lifestyles, by integrating a daily routine of physical activity into people's lives. Kindergartens represent an outstanding opportunity to influence children with regard to mobility. In Life Cycle a whole package of activities is provided, making it a part of daily kindergarten routine. This package includes story telling, games, competitions and a new, very successful technique for teaching very young children how to cycle: it uses bikes without pedals - first children learn how to balance and only after they've mastered this step, pedals are added.

Klima:aktiv - Austria

Climate Alliance Austria focuses on partnerships with schools and accounts for over 160 schools as members of the alliance in Austria. The action and advisory program "klima:aktiv mobil mobility management for schools" - financed by the Austrian Ministry of Environment - will progress 2008 in the second round with more than 100 schools getting intense accompaniment for 1 year by a mobility manager. The program also provides information, dedicated workshops for teachers as well as an online database on best practice examples. It is part of the national climate protection initiative "klima:aktiv" of the Federal Ministry of Agriculture, Forestry, Environment and Water Management and part of the Austrian Climate Strategy.


School contest "Muévete Verde a la Escuela" - Spain

This year the 2nd edition of the school contest "Muévete Verde a la Escuela" (Move green to school) is taking place. Promoted by the Fundacion Movilidad, together with the Madrid City Council and the RACC foundation, this initiative targets primary school children in the Madrid municipality (6-12 years old). Classes contest in order to win bicycles for the entire class, bike games, sustainable mobility related excursions, etc. Participation is divided into two categories: art works for younger students (6-10 years old) and comics for the older ones (10-12). It is intended that students reflect on their attitudes, feelings, wishes, etc. regarding mobility and school issues in their work. Every work of art should be accompanied by a written report and a mobility survey (for children and parents). Teachers and parents are also intended to be involved in the creative process of the students. Find more information here.


The International Walk to school week
gives impulses to MM measures - France

In France, the number of participations to the International Walk to school week (iwalk) is growing. This week gives the yearly impulse to mobility management-measures in schools. All year long, various actions such as walking buses or sustainable mobility education are implemented. It can be embedded in school travel plans. Contexts are very different:
  • In the Paris region, iwalk is, since 2002, held by ARENE Ile-de-France and the ADEME Ile-de-France. With the support of the regional council these actors put in place an operating network on MM for schools, composed by active representatives of schools, local authorities, associations of parents... Its working groups carried out very useful tools available on the Internet. The last creation is an educational tool on mobility, targeted to kids, co-built by actors from mobility and education sectors.
  • In the Bouches-du-Rhône administrative subdivision, school travel plans are, from now on, compulsory for schools with more than 250 children. In this part of France, the iwalk is a regional initiative managed by the CETE Médierranée in collaboration with the ADEME PACA. A guideline for iwalk and an interactive forum were produced.
  • In Lyon, efforts have been achieved to stimulate functional daily walking buses. E-news and guidelines can be found on the webpage. The technical services of the GrandLyon are currently working on a GIS walking buses routes mapping.


Talked about

Climate change? For the first time in recorded history, both the North-East and North-West passage in the Arctic are ice free. We provide this link to allow you a closer look at the developments in the Arctic - make up your own mind - but to us this looks extremly worrying.


EPOMM will continue the OPTIMUM² network with the help of ASTUTE

EPOMM aims to continue the OPTIMUM² Network meetings in 2009 - the first such meeting will be in September 2009 in Cracow. As interim solution, the European project ASTUTE is happy to announce the ASTUTE final conference on 5th of December 2008 at Altitude in London.

Mobility Management stakeholders from across Europe can learn about the achievements of the ASTUTE project; about how to overcome the barriers connected with the uptake of walking and cycling, and to familiarize themselves with best practice.

On the evening of December 4th there is a drinks reception on the Thames, the chance for an informal get-together with members of the OPTIMUM² Network, the London European Partnership for Transport and the ASTUTE partners.

The conference will adopt the interactive format - inspired by the tried and tested OPTIMUM² Network meetings - including workshops designed to solve the local challenges delegates may be experiencing in their towns and cities to promote walking and cycling.

More information about the ASTUTE conference will follow soon. See also www.astute-eu.or


lept cedex Austrian Energy Agency
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