What is Mobility Management            
Target Groups

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consist of those, whose mobility attitudes and behaviour are to be changed

Along with the decision, which types of services should be offered within a MM scheme, the distinction of one or more target groups at which the measures are aimed is of high significance.

Of course, MM works with individuals, who have different needs and wishes. However, for rational reasons, it is recommendable to cluster them into target groups. There are several possibilities for that: it can be done by trip purpose, mode of transport, setting or location where mobility behaviour takes place (regional approach), or by certain events or changes in someone’s life (lifetime approach).

The analysis of target groups is necessary in order to adapt the MM services to the specific individual needs and demands, which is crucial for its success. Of course, target groups can be differentiated by several of these features at the same time.

There are various desirable effects of MM on the target groups: they may change their attitudes towards sustainable modes, feel valued as (potential) customers of sustainable modes of transport, and, finally and hopefully, change their mobility behaviour without feeling restricted or less comfortable. They can participate in optimising mobility services, and as a result of MM it should become easier for them to make use of the existing services.